Financial planning is a $59 billion industry that is growing at a nearly 5% rate. When you work in this business, you will be able to thrive when you’re able to grow leads and work your marketing strategies.
There are several marketing ideas you can put to use that will help you build your client base piece by piece. So which strategies will best serve you? We’re glad to explain.
Follow these tips so that you can generate leads for your financial advisor business.
1. Jump on YouTube
YouTube is a juggernaut that is showing no signs of slowing down. It brought in $20 billion in revenue recently and is growing by 30% year after year. When you create YouTube content regularly, it’ll allow you to reach people in a meaningful way.
Many people digest YouTube content on their mobile devices every single day and are watching it more than they follow TV programs. It’s a very personable format, which works in your favor since financial advice is also a personal matter that helps people grow wealth and achieve their dreams.
Post content to YouTube regularly so that people learn about your brand and get free information that can inform them. Once they’re ready to do business with you, the trust is already built.
2. Start a Blog
Publishing a blog is an incredible marketing tool for your financial advice. Blogs are incredible for getting you Google hits and will help you to make your site easier to find.
It’ll improve your web traffic and Domain Authority (DA), and the blog also serves as an educating tool. You can post topics related to things like:
- Formalizing a budget
- Planning for retirement
- Investing in the stock market
- Growing a real estate portfolio
- Diversifying with cryptocurrency
Make sure that your blog is well-written, impeccably designed, and most importantly – informative and accurate.
3. Hold Consultations With People
Always get face time with your potential customers. You can teach people the importance of what you offer by holding consultations to go over their financial situations.
When people hold a one-on-one with you, they’ll learn more about what you offer and can buy into your vision. During your consultations, you can work on the marketing basics for financial advisors and build a strong foundation.
4. Boost Your Search Engine Optimization (SEO)
You’ll always be able to take your marketing to the next level when you invest in search engine optimization (SEO). Doing this means building links, choosing the right assortment of keywords, and selecting high-quality multimedia.
Blogs, social media, and other forms of content creation will all work to build your SEO presence, which will bring in traffic and help your company and brand thrive.
5. Hire a Marketing Professional
Finally, do everything possible to improve your marketing by hiring the help of some pros. An agency will assist you with everything from your marketing to purchasing ads. They’ll help you with your campaigns so that you can get results and generate leads that will. make a difference.
When possible, choose some marketing professionals that are accustomed to your field of interest, so they can get you the clients that you need.
Generate Leads That Make a Difference
When you’d like to generate leads, the tips above are helpful. Start working with some pros that can help you with your campaigns. You’ll have an abundance of clients that you can serve for years to come.
Check out our other posts related to business and finance so that you can make the decisions that will be impactful to you.