Video making is an art. It requires years of experience to master. But with the current developments in technology, the bar for entry has never been lower. The need for expensive DSLR cameras and editing software is no longer a must to create engaging content. This has opened the gates to millions of creators worldwide to enter the space of video making.
This explosion in content has been aided by the growth of video sharing and streaming platforms such as YouTube. But the road is slightly more challenging for anyone looking to create content seriously and build a brand out of it.
With millions of creators making content hourly, it is important to create content strategically. Gaining the advantage over the crowd is important and can be achieved by deploying tricks that others often overlook. Having an eye-catching intro is one such trick. The following points explain why investing in an Eye-catching intro should be a trick to be considered by any video creator.
Importance of an Eye-Catching intro
A Great First Impression
A first impression is often lasting. The value of investing in an eye-catching intro goes way beyond measurable metrics. An eye-catching introduction reels audiences in, giving the audience incentive to watch the remaining content.
Humans are conditioned to judge an entire experience based on the first few moments. This phenomenon of conditioning can work in your favor if leveraged properly.
Makes Content Cinematic
From Marvel to Warner Brothers, all great production houses have iconic and captivating intros. This adds to the impact of their content. Adding a well-designed intro makes your content pop and gives the audience a world-class production quality from the get-go.
This allows a seamless transition from one part of the video to another, which helps keep the video flowing in continuity, similar to a well-directed film.
Sets You Apart
Everyone is making content nowadays. So how does one set themselves apart? The answer is quality. Quality is a defining factor that cant be supplemented. But quality alone is not enough. Being unique is just as important as having quality. You need to find new ways to make your videos more engaging and interactive for your audience is a must.
Updating your intro clip is a great way to upgrade both of those factors instantly. This lets the audience know that your brand has its unique style and design language. This conditions users to associate your brand with a unique set of traits, setting you apart from the rest.
Builds Your Brand
Building a brand is all about creating an identity. An identity that is associated with a particular feeling or experience. It requires conditioning customers or audiences to associate your brand with a unique memory or experience they cherish. Making them want more. Doing so by using an eye-catching intro is a great start.
Quality intros also speak to the brand’s commitment to consistently giving customers the best quality. Also, using the brand’s signature or animations or graphics helps regularly put the brand’s name, resulting in good brand recall.
Grows Other Ventures
Someone correctly said that you lose it if you do not use it. This is especially true in the case of an audience. In this age of digital entertainment and social media, having an audience is a powerful tool. You can help drive this audience into your other platforms by making eye-catching intros.
Using the power of suggestions and ques in your intros can be one way to leverage your audience. Including your social media handles and website info into well-designed intros is an effective way to drive organic traffic to your accounts on other platforms.
Increases Impact of Marketing and Branding
No one likes a boring advertisement. Nothing is worse than a badly placed advertisement. This makes choosing an appropriate place to market their brand or sponsors’ brand tricky. Finding a perfect balance between brand messaging and content integrity is an impossible balance to strike.
So what tricks can a content creator employ to carry out marketing without compromising the quality of the content. Introduction clips at the start of the videos could serve as a great solution. Though usually short, these clips allow for quick branding messages. Hiding these messages in the form of quick announcements, giveaways, or updates in the intro clip can also work wonders.
Bonus read – https://www.topfreebooks.org/benefits-of-social-media-marketing-for-small-business/
Helps to Build a Community of Viewers
Being relevant is of utmost importance while growing on any video-sharing platform. It is important to convert first-time viewers into subscribers to build an audience. It is important to showcase what your brand is all about. Introduction clips also allow audiences to grasp what style and kind of content you make.
This allows interested audiences to identify your content with a specific niche. Being identified with a specific niche helps build a community of like-minded viewers. This allows for organic traffic to be directed to your channel.
Improving Viewership Metrics
Retaining an audience is not easy. Especially not nowadays with growing competition and a plethora of choices. With the average attention span for video-based content down to just 60 seconds, your content has to deliver from the get.
Making your intro clips cinematic and eye-catching is a great way to maintain audience retention. Giving audiences quality content from the get works great psychologically to keep them motivated to explore the rest of the content. Also working great to bolster your viewership metrics.
Conclusion
So having a well-designed and eye-catching intro is advantageous. Its benefits are not only limited to the list above. The list goes on. But this is the case only if the intro is well designed. Does this mean that you have to shell out big bucks to get that eye-catching intro you dream of?
Not exactly. With advancements in technology, you can make great intros from the comfort of your computer with the many intro maker tools available on the internet. Since investing in software is nothing short of an investment for your content creation career, choosing a good one is advisable. Coupled with a set of good ideas, you are now ready to take the next step in your content creation adventure.