A growing number of American adults are logging on to the internet as part of their daily routines, with internet usage at a new record high of 93% of the adult population last year. What’s more, 72% of Americans use some type of social media platform today.
For businesses, this highlights the enormous potential of digital marketing. Given the rapid pace of change and evolution online, it’s important for your business to stay in touch with the latest digital marketing trends.
In this blog post, we will share the important digital marketing trends for 2022 that your business needs to know.
Conversation Marketing Is Key
In 2022, conversation marketing is driving high-quality and focused engagement. The value of the relationship between the brand and the customer has never been so important, not least in terms of brand loyalty.
With the influx of new technologies and social platforms, many businesses are deciding to take a conversational approach to marketing and engagement with the public.
A conversational style of marketing helps to improve engagement and convert leads and can be easily implemented across multiple online channels.
The Impact of Short-Form Video Content
If the rise of social media platforms such as TikTok has taught us one thing, it’s about the incredible impact and appeal of short-form video content.
While longer videos certainly have their place in digital marketing, many consumers today are more interested in short-form content that immediately grabs their attention.
With your video content, focus on quality over quantity and keep your videos short, direct, and engaging.
Email Marketing Proves Effective
While it may sound more old-fashioned than other channels, email remains an important tool in digital marketing. There are many reasons for this, including:
- Visibility
- Personalization
- Privacy
- Automation
On the last point, the automation element of email makes it quick and easy for companies to have a direct and consistent communication line with customers. Remember that email marketing content should be well-crafted, interactive, and engaging.
Focus On Interactive Content
Interactive content feels personal and allows brands to build loyalty. Popular types of interactive content include:
- Live Q&As
- Polls
- Questionnaires
- Competitions
- Quizzes
Giving the public the opportunity to give opinions about elements of products and services only serves to strengthen the relationship between the business and the consumer.
A strong digital marketing strategy requires a content map. Check out this content map template here to learn more about this topic.
Important Digital Marketing Trends for 2022
These hot digital marketing trends can help to propel your brand forward this year. They are effective at growing a business and utilizing the impressive power of the internet.
The benefits of digital marketing for business cannot be ignored. Be sure to implement to above tips into your 2022 strategies.
Like this blog post on digital marketing tips? Be sure to check out our other informative articles on a wide range of interesting topics.