Did you know that WordPress blogging software now powers 40% of the internet?
Blogging was once a tool to simply share your thoughts, but it became a powerful tool for businesses as well. It can keep your clients informed and attract new customers.
If you’re looking for tips on blogging for business growth, keep reading for great ideas and information.
Blogging for Business
Part of creating interesting blog content for your business blog is being intentional about how you would like your customers to interact with your website once they have arrived to read your blog post.
Some ideas for interactive content are:
- Offering a mailing list for customers to join
- Offering free downloadable materials
- Creating a poll for customers to take part in
- Asking customers to leave reviews of products/services
- Offering an FAQ section with an option to submit a new question
- Videos for your customers to watch
The more your customers visit and interact with your business blog and website, the more trust will be built. This trust will equal sales, as most of us prefer to purchase from those we trust.
Blogging to Build Brand Authority
Using a blog as part of your marketing strategy can be an effective tool to help your business be seen as an authority in your field. When you post an article on your business blog, and it is linked to by multiple other articles, it will rank higher in search queries on Google.
The higher you rank in Google search results, the more likely your business blog is to be clicked on by potential leads. When 54% of Fortune 500 companies have a public-facing blog, it’s hard to argue that they aren’t effective.
Great content also means that your articles will be shared by your followers. So, now your blog articles are being posted all over social media, and you are building your brand simply by word-of-mouth.
Blogging to Reach Your Audience
When you include blogging as part of your content marketing strategy, you create a way to build a relationship with your customers. Creating unique and interesting content for them via your blog will keep them coming back to your website, and it will also keep them engaging with you.
Posting different types of content will also allow you to get to know the likes and dislikes of your audience so that you can tailor your blog to fit their needs.
A blog used well allows a business to increase leads and keep customers informed of sales, new products, and other important information. Smart bloggers also use tools like keyword research guide to make the most of each blog post.
Get Blogging for Your Business
If you have been thinking about blogging for your business or have been wondering what the benefits of blogging for business might be, there is no better time to start than the present.Â
You will be able to connect with your audience, present interesting content, and grow your customer base. For more information on blogging tips for your business, keep reading articles here on our website.