It’s no secret that finding and keeping good help is difficult, with over 11 million open jobs in the US and no one to fill them. But what many businesses don’t realize is that the key to a successful workforce doesn’t just lie in the hands of HR.
Creating a positive company culture that employees actually want to be a part of is essential to attracting and retaining top talent. One of the best ways to create a positive company culture is to make sure that your employees feel like they are part of a team.
In this article, we explore the ways to create that team and the importance of employer branding as a whole. Let’s begin!
What Is Employer Branding?
Employer branding is the process of promoting a company as an employer of choice. This can be done through various means, such as social media, job postings, and employer review sites.
The goal of employer branding is to attract top talent to a company and improve employee retention. Employer branding can also help to improve employer-employee relations and increase trust between employees and management.
Ultimately, employer branding is about creating a positive reputation for a company as a great place to work. When done effectively, employer branding can be a powerful tool for attracting and retaining top talent.
Your Employer Brand Makes or Breaks the Applicant Pool
As any business owner knows, attracting and retaining good employees is essential to the success of any organization. One way to help achieve this goal is to develop a strong employee brand.
A good employee brand conveys the values and culture of an organization, and it can help attract like-minded individuals who are a good fit for the company. In addition, a strong employee brand can also help increase employee loyalty and satisfaction, leading to lower turnover rates.
Some specific strategies to build a strong employee brand:
- Creating an employer value proposition
- Developing an employer brand identity
- Implementing employer branding initiatives throughout the recruitment process
Makes Business More Cost Feasible
Employee branding can save you money in several ways. First, if you’re retaining talent, you do not have to spend large sums to constantly onboard new employees.
Say your company loses 150% of a departed employee’s salary. They made $50,000, but it will cost the company $75,000 to replace them.
A strong employer brand will make it easier to recruit top talent. You won’t have to spend as much money on advertising and recruiting.
That’s because potential employees will be coming to you. Let’s say that for every $1 you spend on employer branding, you save $4 on recruitment costs. Wouldn’t that make a huge difference?
A recruiting software can create a pipeline of qualified candidates. This can reduce your recruiting costs. It can also help you fill open positions more quickly.
Builds Goodwill Online
Social media management is one area where an employer branding agency can be particularly useful. The types of posts that tend to generate the strongest positive reactions when it comes to employer branding are those that highlight your company’s commitment to employee development and growth.
For example, posts that showcase your company’s investment in employee training and education, or that highlight the opportunities for advancement within your organization, tend to be well-received by potential applicants.
By creating a strong online presence and highlighting the positive aspects of your company culture, you can help to attract that elusive top talent and build a strong employer brand.
A Good Employer Branding Strategy Has a Customer Effect
Employee branding can also improve employee engagement and productivity. When employees feel proud to work for your company, they’re more likely to go above and beyond to deliver results. This can lead to increased sales, higher customer satisfaction, and reduced turnover.
But it can also further reduce the amount you spend on marketing and branding strategies. That’s because you’ve essentially turned your customers into brand evangelists.
Boosts Retention and Morale
In the eyes of most employees, your branding can boost morale and help you create a positive work environment. When employees feel good about their company, they’re more likely to stay with it long-term. This can save you money on training and development costs and turnover expenses.
One other thing to think about: unhappy employees usually don’t just walk out and let that be the end of it. They take trade secrets with them. They go to work for competitors. They let everyone they know hear what a rotten company yours is. This is all avoidable if your brand is important to you and you treat it as such.
And It Can Take Your Business Global
A strong employee brand can help you go global and attract talent from many different areas or launch new offerings in foreign lands. An “employer of record” can help ease the burden of going global by providing a comprehensive solution that includes HR, payroll, and benefits administration.
This turnkey solution can help you to manage your international workforce more effectively while also reducing the risk and complexity associated with expanding into new markets. Also, an employer of record can help you to build your brand in foreign markets and attract top talent from around the world. By partnering with an experienced provider, you can focus on your core business goals and leave the complex details alone.
Employer Branding Is An Affordable Way to Reach New Heights
If you’re looking for ways to reduce your recruitment costs, fill open positions more quickly, and improve employee morale, building a strong employer brand is the way to go. It’s an affordable method of reaching new heights, and it can have a positive impact on every aspect of your business.
When done correctly, employer branding can attract top talent, save you money on recruitment and marketing costs, and improve employee morale and productivity. Don’t wait too long to build your employer branding. The longer you do, the more you’ll be outpaced by competitors in your industry. For more business marketing and employment tips, check out some of our additional posts!