The dominant pattern of developed marketing models has captured the characters of the business core. Due to globalization, a huge number of identical products are being delivered by similar businesses. Apart from the extraordinary product quality, suitable marketing tactics and availability approach, the packaging of the product holds a significant value for the customer to go an extra mile for your product.
It is well established that custom packages are an essential detail to compete for consumers’ attention. Custom packages add value to the product even after the consumers have picked up the product off the shelf. Custom packaging not only improves the consumer experience, but it also plays a vital role in creating an eloquent image of the brand.
What is custom packaging?
Custom retail packaging is the first thing people see before actually accessing your product. In a custom package, you get the privilege to include the color scheme of your own choice, the material of your choice, a particular brand message, and some other frills on the outside of the packaging. This indicates brand loyalty and helps the customer to stand out from the crowd.
Here are some ways in which custom packages add value for customers:
Self-Expression or Art
In terms of packaging, people prefer unusual ideas and non-standard solutions. Simple things such as a carton or a box are customarily used for each product’s packaging. Since the modern age has denied the cliché fashion of many things, unusual ideas can stem from opening the product, using bold colors, or various printing techniques. This custom packaging option could result in a form of self-expression for consumers.
Re-usable or Multi-purpose
If people start seeing the package as something more than just a piece of material, it automatically adds value for the customers. For instance, if jewelry cardboard boxes are utilized as decorative frills or storage boxes, the packaging would fulfill the packing requirements, as well as a handy adornment in the future.Â
Following Seasonality
As trends never settle in for a long period of time, any brand that does not change over time loses the attention of its customers. This is why rebranding serves as an ample way to freshen up the brand and boost its sales. In a short-run rebranding model, packaging could have illustrative details about Christmas or Hanukkah in the holiday season.
Solve A Problem
Products are always expected to be as easy to use as possible, and the same applies to the packaging. The packaging design should be intuitive rather than being complex. Choosing easy-to-open jewelry cardboard boxes over plastic packaging might add enormous value for the customers, which will result in the growth of brand loyalty.
A Medium to Communicate
Packaging is a perfect platform for sharing your brand story and important information about the product. Words and pictures highlighted on a package significantly compel the customers to buy your product. With the rise of consumers’ interest in the sustainability of the product, information pertaining to the recycling and disposal of products along with their packaging is considered to be useful as well. Packaging can also contain custom messages for customers, or the morals of a brand.
Embossed Elegance
Embossing is a technique used in printing to adorn the package with elegant finishing. It gives an upscale look to the product packaging and enhances the customer experience. Subtle embossing adds value and provides a distinctive look. This three-dimensional effect delivers a prestige focus in a sophisticated way.
Protect the Product
Custom packages should not just be for the purpose of adornment. Since packaging is the first line of defense against product damage, product packaging must be durable on top of being visually engaging. Custom packages must be able to withstand the harsh conditions of transporting, storing, and stocking products in retail locations. A durable custom package can also serve as a bonus advertisement for the brand.
Printed Logos
Custom boxes with logo is a trend that has survived throughout the timeline. It gives an exotic and enchanting look to the packaging. Moreover, it defines the interaction of a brand with its customers.Â
By following these techniques, custom packages can add a whole lot of value for the customers and earn brand loyalty as well.