The internet helps people to receive their favorite food right at their doorsteps. They do not have to move out to collect their orders. All they have to do is to place orders through their smartphones.
The food industry is experiencing digitization at all levels. If food brands have to survive, they should modernize their operations. Digital marketing helps food brands to improve their customer service. It helps them optimize their services to make it easy to place orders.
In this article, you will see the ways digital marketing makes restaurants more productive and customers satisfied.
Why do you need an online ordering system?
Millennials are changing the food industry, and are slowly replacing the baby boomer generation. The term “millennials” applies to people born between 1981 and 1996. They work longer hours and have less time left to cook for themselves.
The millennials have more spending power and are familiar with modern tech solutions. They want quick fixes to their problems. Their preference for ordering food reflects that. As the new generation prefers ordering food, restaurants without food ordering systems will lose a lot of potential customers. Get the services of the best digital marketing agency in your city to optimize the website for mobile users.
Restaurants without ordering systems have to take orders manually. They would get tired and exhausted from attending to customers over the phone. There could be gaps in communication between customers and staff, leading to misplaced orders. If restaurants have an automated ordering system in place, they can reduce the need for staff to manage orders. Consult with the best digital marketing agency in your city to find which automated ordering system best fits your brand.
Customers buying online would spend more time with the website. The CTAs on the site combined with mouthwatering pictures would push them to try different food. They increase your conversion rate and improve customer satisfaction. Get the professional SEO services of agencies to design compelling CTAs.
How to Enhance Ordering Experience for Customers
If you want more customers to order food online, you should give them a good site experience. As millennials are tech-savvy, they expect more from restaurants and fast-food chains. Some of the aspects you should focus on in your ordering system include:
Mobile User Experience:
Millennials are more likely to order food from their smartphones. So, it is necessary to have a responsive design that supports mobile, tab, and desktop users. You should check that your website gives the same experience across all devices. Site speed issues are critical, so you should ensure that your website loads faster. Get the professional SEO Services of agencies to increase your site speed.
Clean and Simple Design:
If customers want to order food, restaurants should keep a simple design. It helps them to highlight essential elements like the CTA. The CTA is what drives conversions, so it should be prominent. Also, it is necessary to keep your brand logos and colors consistent across all pages and apps.
Edit the Menu:
If you have more items, you cannot put them all there. So, limit it to twenty items so that your site would look neat and crisp. Also, you should keep your items organized under different sections.
Catchy Pics:
When it comes to food, visuals are the only way to persuade people to place orders. Since food has more to do with emotions than intellect, they attract more customers. So you should hire professional photographers for high-quality snaps. Your photos should tell them what is inside. For instance, you should capture cheese being poured on top of burgers. It arouses the appetite, leading to more orders
More customization:
You should give more room for customization for your customers. They should be able to add, remove, and modify their orders. The servers attend to people with different tastes and needs. Their experience would help in customization.
Multiple Payment Options:
Provide your customers with multiple options to make payments. Google Pay, Paypal, and Paytm are some popular options. Whether your customers use credit cards, debit cards, or e-wallets, they should find it easy to place orders.
Ways to Improve Food Delivery Service
Online ordering systems help restaurants keep track of the orders. They help to assess the performance of drivers. Also, they help lower delivery time by analyzing data such as order time and despatch time.
Outsourcing Food Delivery
Investing in in-house delivery boys could cost you a lot of money. You have to pay them hourly wages and other benefits if you hire them. But if you partner with delivery partners like Zomato and Swiggy, it could save your money and reduce delivery time. Apart from delivery partners, you can get the services of freelance riders. Since they are already experts, they can help you lower despatch time during rush hours.
Standardized Delivery Procedure
When you outsource food delivery, you must ensure that you don’t compromise your brand values. To maintain your brand values, assign specific responsibilities and coverage areas to riders. It would increase their productivity as they know their roles and boundaries. Your kitchen staff should also be familiar with who should carry particular orders. It will avoid confusion and allow drivers to deliver faster.