Did you know that over 70% of small businesses have a website? This is no surprise, considering that having a website can boost your business’ credibility, online presence, and overall success. No matter what kind of business you operate, a website is a crucial element needed to stand out in today’s competitive business landscape.
So, if you own a business but don’t have a website yet, you’re missing out! Luckily, you’ve arrived at the right place. Read on for some essential things to consider as you build a business website.
Get a Good Domain
Before you even start thinking about a business website design, you need to act fast and obtain a solid domain name (also known as a website address). Ideally, your website’s domain should be your business’ name. However, if your business name is too long, or if someone else has already taken that web address, here are some tips to make sure you register a killer domain:
- Keep it short and make sure it is easy to spell
- Avoid a domain with numbers and hyphens
- Research domains online to make sure websites with similar addresses don’t already exist
- Research possible domains on uspto.gov to avoid using a trademarked name
Determine What Pages are Essential
When you build a business website, it is crucial to know what pages will be necessary for your business and which will not. When designing website pages, keep in mind that all companies should have at least an about us page, a contact page, and a home page containing important information about the business.
You can get creative and develop pages to make your business stand out from the competition. For example, even if your company does not sell online, it can be good to add a page by Axomo’s store to sell merch and gear for customers to rep your business.
Keep the Design on Brand
Once you have your desired domain and know what pages you need to have on your website, you can focus on your site’s design and overall look. Using tools like templates, tutorials, or even hiring a web design company can be very helpful to make this process go smoothly. Whatever you choose, you must remember to always keep the design of your site on brand.
Consistent branding is crucial for businesses and can even boost conversions by as much as 33%. So, whether you design your site yourself or give the job to someone else, make sure that everything about it embodies what your business is all about. Stick to your brand colors, fonts, logos, etc.
Make it Easy to Navigate
Nothing turns away a customer faster than a slow-loading site that is confusing and hard to follow. So, spend some time focusing on user experience and test your site a few times before launching it to the public!
Build a Business Website Today!
Now that you know the essentials, you can confidently build a business website. Remember to purchase a good domain name, design pages that will provide customers with relevant information about your business, and keep everything on-brand and easy to navigate.
Looking for more tips and tricks before you get started? Check out our blog for more web-related articles!