What can brick-and-mortar storeowners offer that eCommerce vendors can’t? Instant gratification to customers. Many shoppers don’t like the wait for online deliveries. That’s why shopping in brick-and-mortar stores is more appealing to them. However, brick-and-mortar storeowners face fierce competition.
Even Amazon, despite all its eCommerce success, is opening up brick-and-mortar stores. That’s why brick-and-mortar storeowners must switch up their marketing efforts to attract as many customers as possible. For these businesses, an appealing storefront is a highly valuable marketing asset.
Now, brick-and-mortar store owners can use low-cost marketing tools to make their storefronts extremely appealing. A simple, low-cost marketing tool like a custom-printed triangle flag can make your storefront a hundred times more appealing. Here’s how.
Creating Appealing Storefronts with Custom-Printed Flags
The exterior appearance of your store will dictate what customers think about your business. That’s why brick-and-mortar storeowners must use appealing marketing tools to make their storefronts as appealing as possible. With custom-printed marketing flags, achieving this goal is very easy.
Custom-printed marketing flags are sleek and eye-catching tools. If your custom flag has a unique shape (e.g., a triangle instead of a rectangle), it will instantly draw attention. If you print exciting messages like “Flash Sale” or “Major Discounts” on these flags, their visual appeal increases even more.
Strategically designed and placed custom flags can entice customers to explore your store. Plus, these sleek and inexpensive marketing tools are very sturdy. The best custom-printed marketing flags are made of durable polyester fabric (knitted). These fabrics are extremely sturdy and can withstand all types of external damages.
That means you can place your custom-printed marketing flags outside your store. Despite being sturdy, custom-printed marketing flags are also easily portable. You can install or uninstall these flags within minutes. Hence, they’re ideal for repeated use. Place them at your store’s entry point one day and inside the store the other.
How to Design Eye-Catching Custom-Printed Marketing Flags?
Custom-printed marketing flags can be printed on one or both sides. To make them even more eye-catching in busy environments, design them using the following guidelines:
- Simplicity: Marketing flags are not huge in size. They have limited spaces, so keep your design as simple as possible. Less is always more. Use no more than two to three color combinations. Make sure your logo fits inside the flag.
- Text: What key points about your business do you want a target customer to take away from your custom-printed marketing flag? Answer this question to develop the copy you will use on the flag. The shorter the text on your custom flag, the easier it is to register for a target customer. Avoid including anything else than your business name, a call to action, and a business contact ID (email/phone).
- Logos: Make your brand’s logo the centerpiece of your custom flag. Overly crowded designs may distract viewers from your brand logo. Pick a solid background color that helps your brand’s logo “pop out” in the flags.
Light up your storefront and start attracting customers by designing high-quality marketing flags!