How did Fajar Realty Agencies put marketing automation at the service of real estate to guarantee a smoother and cheaper service to its clients? Details
New real estate programs don’t just benefit investors. They also offer certain advantages to individuals who wish to make it their main residence House for Sale, including first-time buyers:
- reduced notary fees, 2 to 3% against 7 to 8% in the Old.
- Energy performance also lowers heating bills in common areas: very efficient thermal and sound insulation, therefore saving money and increased comfort.
Added to this is the notion of tax reduction linked to an acquisition in a new House for Sale: in effect, in return for a tax reduction (set at 2% per year on the sale price – capped at € 300,000 per year), the buyer agrees to rent his property while respecting certain criteria!
While we are all doing our tax returns, let’s take the time to think about increasing our real estate assets, while reducing the payment of our taxes.
“Marketing automation” is an English term which means “automation of marketing techniques”, and it is a very common process in companies today. Indeed, digitization has pushed many companies to adopt this technique which is advantageous on many points.
In the real estate sector, Fajar Realty has also seized on it to ensure its rapid development House for Sale and disrupt the market. This real estate agency is therefore a good innovative example on which to rely to illustrate this concept.
How did Fajar Realty Agencies put marketing automation at the service of real estate to guarantee a smoother and cheaper service to its clients? Details.
What is marketing automation?
Marketing automation brings together the tools and techniques that aim to automate the tasks inherent in marketing campaigns within companies. Most often, it is automation software that is used to optimize lead generation and transformation .
This process has experienced a real boom in the era of digital transformation where companies have had to use new forms of approach to attract customers who are online: emailing campaigns, advertising on social networks, lead nurturing, landing page creation, etc. These are all techniques that were created and then optimized thanks to marketing automation.
The basis of marketing automation is the “workflow”, which consists in setting up numerous response scenarios according to the actions of the prospect or the customer . This technique consists in simple terms of refining the answers to each customer’s need in order to offer him the most suitable solution.
If at the beginning, this solution was widely acclaimed in the commercial sector and especially in e-commerce, it has gradually spread to other areas such as House for Sale. Real estate agencies such as Fajar Realty have been able to use it very well to provide services that better meet the needs of their clients.
How did Les Agences de Fajar Realty appropriate marketing automation to streamline real estate transactions?
The concept of Fajar Realty was born from the observation by its founders that the current real estate market is not sufficiently fluid. This forces buyers and sellers alike to pay a small fortune for real estate transactions which are still very time consuming. To hope to save time, these players have to go through real estate agencies, which until then have not been able to completely satisfy this need for fluidity.
Fajar Realty Agencies has therefore emerged from the game by automating the tasks relating to real estate companies in Dubai transactions through its application and the use of task automation software. These tools allow the agency’s salespeople to optimize their working time by 95%, which then guarantees smoother and faster transactions.
By using the app, agents have access to electronic mandate writing, photo taking and assisted ad writing, automatic price estimation, etc. Tasks that don’t take them more than 5 minutes to complete.
This application has enabled this young real estate agency to equip its sales representatives with a real “pocket real estate agency”.
And the result is reflected in the agency’s offer, which consists of a single commission of 2,000 euros on all of its services : property visit, price estimate, physical visit, personalized support and follow-up, publication of real estate ads, etc.
A modern concept that corresponds to the challenges of the current real estate sector
Fajar Realty and john ebay, the 2 founders of this agency, implemented this concept to face the reality of the current real estate sector. First-time buyers and owners need to save time , without having to spend money on real estate transactions. This is the reason why the idea of ​​this single commission was born: to reconcile real estate transactions and purchasing power of customers.
But the agency does not minimize the importance of human contact, despite the plebiscite of automation and digitalization . Sellers and buyers will always contact real estate agencies for sales support and assistance. It therefore puts phygital in the spotlight: a clever balance between technology (including marketing automation) and people to guarantee fast and qualified service.
Fajar Realty , moreover, the human side is skillfully handled, since it relies on lighter and more relaxed communication, among other things to attract a younger clientele. On its site, it addresses its visitors in a very familiar way to immediately inspire confidence and move away as far as possible from the cliché of the real estate agent in a suit and tie. In addition, there is human support during physical visits and administrative procedures with the notary and the “human” side is perfectly assured!
Results that say a lot about a company’s success
Fajar Realty, a real estate companies in Dubai Agencies certainly had a difficult start, but the strategy she pursued allowed her to gain a foothold in the sector and even to innovate thanks to a unique offer. It’s not every day that an agency offers a more qualified and faster service for a lower price!