In light of how visually appealing Instagram can be, it’s not a surprise that it’s the app that’s most well-known for marketing via influencers. With up to 85 percent of people finding new products or services through Instagram It’s becoming more apparent that brands need to consider Instagram as the next platform for their marketing campaign.
Let’s take an overview of the ways that Instagram influencers can help your company achieve the goals of its marketing this year.
What are Instagram influencers?
Instagram influencers are precisely what you’d imagine of social media influencers, whose principal marketing platform is Instagram. It’s quite common that their followers are committed enough and loyal to their followers on different social platforms, too.
Influencers on social media are different from celebrities, and that is the reason we’ve seen an increase in this area and a decrease in endorsements from celebrities over the last few years. Celebrities are likely to have a massive number of followers because they are well-known beyond social media. But, influencers are the ordinary people who have increased their followers due to the content they share on platforms like Instagram.
Influencers are most likely to be popular due to their expertise and experience in a particular field in which followers are interested and want to know more. For instance, those interested in fashion are likely to follow influencers who offer tips and suggestions regarding fashion brands, stylistic tips, fashion styles and viral stories etc. People who are interested in cooking should follow influential bloggers who share amazing recipes, cooking tips and shopping recommendations.
Discovering Instagram influencers
If you’re a business seeking to start an entirely new campaign for marketing via social media, we’d suggest taking a look at engaging with influencers. With 89 percent of marketers saying that the ROI of influencer marketing campaigns is similar or higher than other strategies for marketing and it’s certainly worth your time to try also.
When you are trying to find influential people on Instagram it can be somewhat daunting. But, don’t worry – Heepsy can help you out. We recommend using an influencer marketing tool to discover influencers quickly, and without spending excessive time searching through Instagram. It is possible to accomplish this, and a good starting place is to browse through your own followers to see if there are the influencers who are interested in your company. However, this search could take a long time, and with a variety of filters to use on Heepsy it is possible to discover the perfect influencer within a matter of minutes!
You can observe that by making use of an influential marketing tool such as Heepsy You will be capable of searching for influencers on Instagram by defining their age, gender, geographic location and more! It is also possible to assess the authenticity of their profiles through the extensive analytics that are provided. For instance, you can determine their fans’ interests and authenticity, as well.
Look out for…
The process of searching for influencers is easy when using platforms for marketing to influencers. However, whether it’s organically or using a platform, there are some warning signs to keep in mind.
Follower growth signifies the growth or decrease in the influencer’s followers numbers. Slow and steady wins! If there is an abrupt increase in followers, it could indicate suspicious behaviour.
Engagement rates are crucial to ensure that your audience is engaged with the content of your influencers. An impressive engagement rate suggests that there is a trust relationship between the influencers and their followers, in which they are confident in their content, and that there is an amount of interaction because of the interest. Beware of especially high engagement rates that could be suggesting that you have bought comments or likes. Be on the lookout for very low engagement levels, which indicate that the audience might not have any interest in content of high quality.
A platform such as Heepsy can allow you to study a number of factors that are important to the authenticity of an influencer’s profile. It is important to make sure that the influencer’s audience locations and interests are in line with your intended viewers. You could also review the previous partnerships with brands to know more about the brands they prefer to collaborate in conjunction with.
Types of Instagram content
When you’ve found influential people who match the target audience of your campaign and goals, you’ll need to consider the kind of content to be published. In addition to Instagram being extremely visual and engaging, it’s also popular for marketing because of the wide variety of media types that are available. So, you can pick the platform that best fits your company or brand and also with your budget and viewers.
Posts are the first media format on Instagram and are typically the most costly to influencer marketers. Posts remain on the profile of an account for as long as it is and will likely be seen by the largest amount of users. Posts can be tagged with location and multi-photo posts in the shape of a carousel. They also allow tags for products from your company’s catalog.
Stories are a fantastic alternative, and less costly. They will be accessible to users for 24hrs before being removed from the influencer’s profile, unless they are added to the highlights. They can also be used to create account, location, and product tags and the swipe up feature that will direct users to your page for business or a specific product.
IG Live is much more modern than Instagram. It’s, of course, live! Therefore, users are able to engage by engaging with the content of influencers since they believe it’s the most authentic way to present their content. Influencers can answer questions in live unboxings, and offer an honest review of products.
IGTV is the place where influencers can upload videos that are longer which can be uploaded to their posts. This is especially useful when products require more thorough explanations or tutorials that are comprehensive. For instance an influencer in the fitness industry might be looking to publish a full Yoga video to IGTV with a brand new mat from a brand that is partnered with them.
Reels is the latest update to Instagram. It’s a direct competitor to TikTok which offers short videos that can be easily edited through the addition of effects and music. The service has been in great demand in the industry of influencer marketing as influencers have the ability to share content like short step-by step guides to cooking, a pre and after makeup look or even a brief trailer video that uses a product.
If you want to create short reels and IGTV videos like influencers, use online tools such as pcmag, clipchamp, and others. Although you can make short videos on your phone with apps such as slideshow maker, Kinemaster, Filmorago, and others. Using these tools and apps, you will receive pre-defined video templates that are simple to modify in minutes. All you need to do is shoot your video and begin editing it in these tools and apps, so what are you waiting for?? Simply create video content for your Instagram account and you will be on your way to becoming a successful influencer.
Conclusion
The bottom line is that regardless of the kind of content or channel you select, the influencer marketing industry is certainly worth the investment in 2021. As the market is growing at a rapid pace, you’ll want to start involving your brand earlier instead of later. Don’t forget that Heespy can lend you assistance in making the procedure much easier to find your next influencer or KOL.