Australia, the world’s sixth-largest country, is considered highly developed with a high-income economy. Small businesses and family-owned corporations comprise 98% of all the firms in the country and contribute 35% of the country’s gross domestic profit.
With such a dynamic business environment, it is not surprising that many are toying with the idea of starting a small business. But while owning a company will give you complete control over the operations, there are still factors in business that you will need the help of an SEO agency in australia for.
Why Does Your Business Need SEO?
SEO is pivotal for any business because it can help you increase your website’s presence on the internet. With SEO best practices and tools, your website will appear higher on the list when users make search queries when looking for a particular product or service that your niche provides.
And because most of the web traffic occurs on search engines, your website must be fully optimized to harness the business potential this would provide. You also have to keep in mind that about 75% of internet users don’t click past the first page of the search engine results, so your website must appear on the first page and, if possible, rank high on that page. In addition, you can search and have a knowledge on available local seo services pricing.
Can You Do SEO on Your Own?
Since you are a small business with a small budget, it is tempting to optimize your search engine. However, bypassing professionals is not wise because you don’t have expert knowledge and experience to outdo your competitors. It would also require time and a broad skill set to run a marketing campaign continuously, and time is something you can use to oversee other aspects of your business. Hence, it is better to leave it to the experts, that is, an SEO agency in australia who will dedicatedly work on getting you organic traffic.
What Services You Should Get
SEO is continuously evolving at a fast pace. As a result, the best practices in the previous years may not be applicable this year or the next. And because Google, the world’s leading search engine, is continuously upgrading its algorithm, your website must be highly optimized for the most important ranking signals.
- High-Quality Content
Content marketing has been the top consideration for ranking high in search engine results—websites with in-depth, comprehensive, and relevant content for several years now. And with Google’s recent announcement about Rankbrain, a machine learning system that uses artificial intelligence to analyze complex search queries, content quality and relevance have never been more critical than now.
If your website has high-quality content and a user visits your website and stays there for a while, there is a higher chance that your page will rank higher than a website that has irrelevant and short content. Your content must also be rich in not just high-ranking keywords but those that are relevant and important to your target audience.
- Quality Backlinks
Another top factor in ranking high in search engine results pages is backlinks which is what PageRank assesses. Backlinks determine the authority of your website by choosing the kinds of backlinks you have. For example, are they from websites that hold power in their industry, or are they from random websites? While it is true that having more links is better for your website, you should focus on a well-thought-out link-building strategy from high-authority sites. This, together with creating high-quality content, will help increase your website’s ranking in search engine results pages.
- Relevant Keywords
In the past, the practice of keyword stuffing was rampant and seen as an easy way of ranking in search engine results pages. Nowadays, though, many SEO agencies in Australia would discourage you from doing that and instead focus on intent and relevance. With a more intelligent AI behind Google’s algorithm, your website must use content relevant to users’ search. To do this, you must see things through the user’s perspective and intent when making search queries. After all, the goal is one of the most critical factors that newer algorithms are assessing. Getting your website to improve its ranking in search engine results pages is not easy. However, because the algorithms are constantly changing, it is essential to be updated with all the rolled-out changes. Hiring marketing experts will make this easier for you to focus on other aspects of your business.