Did you know that 11 new people start using social media every second? Chances are, someone from your target audience is using a social media platform right as you are reading this.
Using social media is important for business, but it means nothing if you don’t track your efforts. To have successful social media campaigns, it’s important to know the different social media metrics to track.
Keep reading to learn them.
Reach
One of the most important social media metrics to track is reach. This is the number of people who see your content.
You can monitor your average social media reach and the reach of individual social elements like stories, videos, or posts.
Look into what percentage of your reach is following you. If you are reaching a lot of non-followers, your content is getting shared often in the algorithms.
Impressions
You’ll need to make impressions and track them to build a brand.
Impressions refer to the number of times people saw your content. This number might be higher than reach if the same people look at your content more than once.
If impressions are higher than reach, figure out why people are looking at your posts more than once to help with future campaigns.
Audience Growth Rate
While you can track social media engagement reach and impressions, it’s also important to know the audience growth rate.
This metric measures how many new followers your brand gains on social media. It’s not just a count of your followers, but it measures new followers compared to your total audience.
As a startup, getting around 10-100 new followers in a month will give you a high growth rate. Once you gain a larger audience, you’ll need more new followers to keep up the momentum.
Click-Through Rate (CTR)
Click-through rate (CTR) measures how often someone clicks a link in your post to access more content. This might be from a blog post, caption, or story link.
CTR helps you get an idea of how many people are seeing your content and taking that next step.
You can calculate CTR by dividing the total number of clicks on a post by the total number of impressions. Once you get that number, multiply it by 100 to get the CTR.
Conversion Rate
Conversion rates tell you what users are becoming customers. This is the total number of visitors to your social media that click on a link from your post and make a purchase.
Conversion actions might also be any of the following:
- Downloads
- Registrations
- Subscriptions
- Installations
If a user does what you want them to do from a social post, they have converted. This is the SEO company that helps businesses track metrics that matter.
Social Media Metrics to Track Now
If you own a business, you should be on the social media platforms that your target audience is using. Reach, impressions, audience growth rate, CTR, and conversion rate are all social media metrics to track.
When you have accurate data about your campaigns, you can edit them to better fit your goals.
For additional marketing advice like this, check out the other posts on our website.